Revolutionizing Fintech: Jessica Kentch and the Power of DataStory
3- MINUTE READ
April 2, 2024
In the constantly evolving world of financial technology, innovation is the key to staying ahead. Jessica Kentch (“Jess”), a founding partner at Ablaze Collective, is at the forefront of this innovation, crafting a future where data doesn't just inform but transforms the fintech landscape. Her creation, DataStory, is not just a tool but a groundbreaking data mining model designed to revolutionize how organizations understand and harness the power of their data.
The Genesis of DataStory
DataStory's origins lie in Jess’ visionary work within the QBO app ecosystem, where she led pioneering big data and AI pilots with giants like Google, Microsoft, Tableau, Qlik, and IBM. By collecting and analyzing sandbox data from QBO's global app ecosystem—covering over 500,000 entrepreneurial teams in Canada—Jess was able to identify the underlying factors that contribute to business success. This extensive research formed the bedrock of DataStory, a model that promises to empower organizations with actionable insights and strategic foresight.
Beyond Instinct: The Data-Driven Approach
DataStory represents a paradigm shift in organizational strategy and decision-making. This model moves beyond gut feeling, providing detailed insights into a team's potential through factual analysis. It allows for a deeper understanding of a team's experience, passion, and vision, as well as a comprehensive view of both hard and soft skills. This data is invaluable for validating team-building decisions, offering a clear roadmap for both present and future planning.
A Tool for the Financial Gatekeepers
For CFOs, accountants, and bookkeepers, the data lying within clients' cloud accounting and finance management systems is a treasure trove waiting to be unlocked. Access to DataStory, coupled with QuickBooks Online (QBO) or Xero files, can guide critical business decisions in unprecedented ways. Despite the invaluable insights that data analytics can provide, it's surprising to note that less than 1% of CPA firms currently leverage their own data analytics to inform decisions.
Unlocking Potential Through Integration
The challenge often lies in the quality and fragmentation of data within organizations. For data to truly drive decision-making, it must be transparent, trustworthy, and accessible swiftly. This is where DataStory shines, providing a pathway to reimagine processes and ensure data meets these critical criteria.
Jess’ team, including leading software engineers from Intuit QuickBooks, Tableau, and Google Looker Studio, stands ready to assist organizations in extracting and aggregating their unique DataStory. With their expertise, your DataStory can be brought to life within 5-10 business days, unlocking new possibilities and insights that were previously beyond reach.
A Future Defined by Data
Jess’ DataStory is more than just a tool; it's a testament to the transformative power of data in the fintech sector. By empowering organizations with precise, actionable insights, DataStory is set to redefine how businesses approach decision-making, strategy, and growth. In the hands of visionary leaders like Jess, the future of fintech is not just bright; it's data-driven.