The Ablaze App is a powerful Back-end as a Service (BaaS) solution and advanced API aggregator, designed specifically to help CPA firms unlock and consolidate 'hidden' API data from their QuickBooks portfolios. With no extra costs per entity, it offers unmatched data extraction for multi-company reporting. Whether you manage 10 clients or 1,000, the cost stays the same, making it a scalable and cost-effective solution for any firm. We charge the same regardless of the number of clients because we believe in democratizing access to high-quality business intelligence.

One of our core pillars at Ablaze Collective is Founders. That’s why we’ve structured our app in a way that allows firms to white-label and resell it under their own name. By doing so, we honour our collective vision by offering the best-in-class BI and analytics professional services, ensuring that every firm—no matter its size—has the opportunity to benefit from cutting-edge technology.

We also understand that technology changes rapidly, and we’ve seen countless analytics companies fail not because they didn’t have the best product, but because they lacked the human capital to train and implement their solutions effectively. We set out to change this by offering the Ablaze App at a low cost of entry, ensuring that what matters most is the professional services we provide alongside it. We focus on empowering firms through both innovative technology and the support needed to harness its full potential.

As a BaaS solution, the Ablaze App handles all back-end complexities of data mining the Quickbooks API, allowing CPA firms to seamlessly integrate, extract, and utilize their accounting data. This frees firms to focus on gaining insights and improving decision-making without the burden of managing back-end infrastructure.

In addition to the Ablaze App, we offer BI & Analytics services to create fully customized BI portals tailored to your firm’s specific needs. Whether it’s for reporting, client analysis, or strategic planning, the Ablaze App and our professional services ensure that you maximize the value of your cloud accounting data.

To explore our BI portals, visit our BI & Analytics page here.

The 'hidden' data in the APIs matters because it provides a deeper, more comprehensive view of financial and operational performance that standard QuickBooks interfaces don’t offer. This data is often buried within APIs and isn’t accessible through the standard user interfaces (UI), making it difficult for CPA firms to gain the full picture of their clients’ financial health and business activities.

Here’s why this 'hidden' data is crucial:

1. Enhanced Decision-Making: 'Hidden' API data includes detailed transaction records, custom fields, and other granular information that can reveal trends, risks, and opportunities that standard reports miss. Accessing this data allows CPA firms to provide more accurate and strategic advice to their clients.

2. Customized Reporting: With 'hidden' API data, firms can create bespoke reports that are tailored to specific client needs, offering insights that go beyond what is available in 'plug and play' apps. This level of customization is essential for firms that manage a diverse range of clients.

3. Competitive Advantage: Firms that leverage 'hidden' API data can offer more valuable services, such as predictive analytics, cash flow forecasting, and risk management, setting them apart from competitors who rely solely on visible UI data.

4. Operational Efficiency: Access to this API data allows firms to automate processes, reduce manual data entry, and eliminate the need for multiple software solutions, leading to significant time and cost savings.

5. Strategic Foresight: 'Hidden' API data enables firms to perform more sophisticated analysis, such as scenario planning and benchmarking, helping clients make informed decisions about their future.

Small and mid-size CPA firms should be using the Ablaze App because it 'levels the playing field,' giving them access to the same powerful data mining capabilities that have long been the exclusive advantage of national CPA firms, including the 'Big Four.' Here’s why this matters:

1. Access to Advanced Tools: The 'Big Four' firms have traditionally had the resources to build custom solutions that mine hidden data from Quickbooks APIs, giving them insights that smaller firms couldn’t access. The Ablaze App democratizes this capability, making it affordable and accessible for small and mid-size firms.

2. Competing on a New Level: With the Ablaze App, small and mid-size firms can now offer the same high-quality services as their larger counterparts. This means they can compete for bigger clients, provide more value to existing clients, and position themselves as strategic advisors rather than just service providers.

3. Unlocking Growth Potential: By leveraging the hidden data within Quickbooks APIs, small and mid-size firms can uncover opportunities for growth that were previously out of reach. This includes offering new services like advanced analytics, customized reporting, and strategic consulting—services that can attract higher-paying clients and expand their market share.

At Ablaze Collective, we specialize in leveraging the QuickBooks Online (QBO) API to deliver powerful, data-driven insights for CPA firms. We focus on QBO because it offers unparalleled granularity, flexibility, and depth of data, allowing us to extract hidden financial insights that are crucial for managing complex client portfolios, forensic accounting, and in-depth reporting.

While Xero is an excellent platform for small businesses, its API does not offer the same level of customization and detailed data access that our clients need. The QBO API empowers us to deliver highly customized solutions tailored to the unique needs of CPA firms, giving you more control over your financial data and enabling deeper analysis and actionable insights.

By focusing on the QBO API, we ensure that our clients receive the most robust and comprehensive data extraction capabilities available, helping you make smarter, faster decisions that drive success.

In January 2025, the Ablaze App will expand beyond CPA firms and become available directly to businesses. This strategic move, developed in collaboration with leading CPA firms, is designed to empower businesses to harness the power of their financial data. With direct access to the Ablaze App, businesses can now unlock real-time insights, optimize financial strategies, and drive growth—all while collaborating with their accountant.

Get ready for a powerful new way to manage your financial data with our upcoming QuickBooks Desktop BI Dashboard. Launching in January 2025, this cutting-edge tool will provide deep insights and real-time analytics, transforming how you monitor and optimize your business performance.

What makes this release truly monumental is its seamless integration with QuickBooks Desktop, bridging the gap between traditional desktop software and advanced business intelligence. Unlike cloud-based solutions, this integration unlocks hidden data directly from your desktop environment, offering unparalleled depth and control without the need to transition to the cloud. For businesses that rely on the security, reliability, and familiarity of QuickBooks Desktop, our BI Dashboard represents a significant leap forward, empowering you with the same advanced analytics previously available only to cloud users.

We're currently invite-only to ensure that we deliver a tailored experience to our early adopters. This approach allows us to work closely with a select group of CPA firms to refine the app’s capabilities and ensure it meets the highest standards before a broader release. By focusing on quality and personalized onboarding, we aim to build a strong foundation that will empower our community of forward-thinking professionals to unlock the full potential of their data.

Ablaze provides consented access to the data found in your business customers’ QuickBooks Online accounts via the official Application Programming Interface (API). Your customers control this access at all times, and we never see their login credentials.

With Ablaze, your customer's data is held to the highest level of bank-grade data security protocols at all times. It is encrypted end-to-end, in transit using SSL, and at rest using AES-256 managed by Microsoft Azure. In addition, Ablaze has passed all requisite penetration tests and is ISO27001, SOC 2, and GDPR compliant.