What Is White Label Analytics? Benefits, Case Study & More
Learn how white label analytics enables businesses to quickly deliver branded, customizable analytics solutions to clients without the need for in-house development.
Jessica Kentch
Sep 17, 2024 • 10 min read
White Label Analytics Explained
Contents
Introduction to White Label Analytics
Why Would You White Label Your Analytics?
How Does White Label Analytics Work?
What Aspects of Analytics Tools Can Be White Labeled?
Benefits of White Label Analytics
Why Not Build a Solution In-House?
White Label Reporting Case Study: David Williams from Brown and Associates
White Label Analytics With Ablaze Collective
Introduction to White Label Analytics
White label analytics refers to the practice of rebranding and reselling analytics software or services under a company's own brand. It allows businesses to offer analytics solutions, such as a client portal, to their customers without having to develop the underlying technology themselves.
In a white label arrangement, a software or service provider creates and maintains the analytics platform, while the reseller company brands and distributes it as their own product or service.
White Label Analytics Definition: White label analytics is a business model where a company licenses or purchases analytics software or services from a third-party provider and rebrands it as their own offering, allowing them to provide or sell it to their customers under their own brand.
Why Would You White Label Your Analytics?
There are several scenarios in which implementing a white label analytics system makes sense. Below are just four examples, but there are many more situations that call for a white label analytics platform!
Scenario #1: Inefficiency in Distributing Data to Clients
Even when using powerful BI platforms like Tableau, Power BI, or ThoughtSpot, distributing data insights to clients can become inefficient and time-consuming if you're relying on manual reporting, emails, or static dashboards. These traditional methods often introduce delays and add extra work for your internal teams, leading to a sub-optimal customer experience.
Scenario #2: Looking for Data Monetization Opportunities
Implementing a white-label analytics platform can open up new revenue streams through data monetization. Companies can package and sell data insights as a premium service, offering clients access to advanced analytics, real-time reporting, and in-depth business intelligence.
Scenario #3: Need to Scale Client Data Services
As a company grows, so does the complexity of managing data for an expanding client base. Maintaining a manual reporting approach becomes impractical as the number of clients increases, leading to inefficiencies and inconsistencies.
Scenario #4: Limited Resources for Building In-House Solution
Many companies may not have the necessary development expertise or technical teams to build a fully custom analytics platform. The development process can be slow, error-prone, and resource-intensive.
How Does White Label Analytics Work?
In a typical white label analytics arrangement, the process works as follows:
A company identifies a need for analytics solutions within their customer base.
The company partners with an analytics software or service provider (the white label vendor) that offers a robust and customizable analytics platform.
The company customizes the branding, user interface (UI), and potentially some functionality of the analytics platform to align with their brand and customer requirements.
The vendor helps set up access controls and other security measures.
The company provides the analytics solution to their customers bundled with their products or services, sometimes offered as an add-on for additional monetization.
The vendor typically handles the backend infrastructure, maintenance, and updates, while the company focuses on their core competencies.
What Aspects of Analytics Tools Can Be White Labeled?
White-label analytics tools offer extensive customization options that go beyond surface-level branding. Key components that can be white labeled include:
User Interface (UI): Customize the look and feel to match your brand.
No-Code Dashboard Development: Build and modify analytics features without deep technical expertise.
Data Distribution and Alerts: Tailor how data is shared and delivered to users.
Benefits of White Label Analytics
White label analytics provide many benefits for businesses, including:
Accelerated Time-to-Market: Bypass the lengthy process of developing your own platform.
Seamless Customer Experiences: Offer a unified experience under your brand.
Company Differentiation: Stand out from competitors with proprietary analytics.
Increased Analytics Adoption: Encourage user engagement through a familiar interface.
Why Not Build a Solution In-House?
Building a platform from scratch requires significant resources, time, and ongoing maintenance, diverting attention from core business functions. A white-label solution offers faster deployment, built-in scalability, and continuous updates.
White Label Reporting Case Study: David Williams from Brown and Associates
David Williams from Brown and Associates, a CPA firm in New Zealand, specializes in helping organizations optimize their financial operations. Initially relying on email to deliver reports, they recognized the need for a more dynamic and efficient way to engage clients.
Problem
Clients were not consistently engaging with reports, leading to a need for a more effective solution.
Solution
David and his team adopted a white label analytics solution from Ablaze Collective, automating their data preparation process and creating a custom web portal that provides live dashboards with instant access for clients.
Outcomes
Since implementing the white label solution, Brown and Associates has achieved remarkable results, significantly enhancing client engagement and operational efficiency.
White Label Analytics With Ablaze Collective
Ablaze Collective offers a powerful white label analytics platform that allows businesses to deliver advanced analytics capabilities under their own brand. The platform is highly customizable, enabling you to tailor the branding, user interface, and functionality to match your company's unique identity.
Whether you need to support a few hundred users or tens of thousands, the platform can handle the load with ease, providing reliable and high-performance analytics capabilities.
Getting Started
Learn more about Ablaze Collective’s white label analytics solutions by visiting our website. If you're ready to start a two-week free trial, click here.